Tata Tele Business Services, a B2B technology company focused on connectivity and the cloud, has announced the strategic integration of WhatsApp Business Platform into its Smartflo cloud communication platform. The corporation described this as a "forward move in the digital world" to provide an improved corporate communication experience, hence boosting customer satisfaction, boosting user engagement, and ensuring meaningful client interactions. The WhatsApp Business Platform enables scaled consumer communication for medium and big organisations. Businesses can link agents and bots to engage with customers manually and programmatically through the platform by using the application programming interface (API) provided by the company.
According to Tata Tele Business Services, the integration will aid companies in identifying the operational requirements of customers across various channels, while enhancing the customer experience through unified hyper-personalized interactions and multi-touch attributions. Customers now need effective, straightforward, and authentic communication, which WhatsApp Business Platform makes possible. It links our customers to their intended markets in the way that suits them.
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